Script. or no script: When to use a teleprompter
I would never attempt to do my own taxes. I leave that task to my accountant. He knows all the ins and outs, rules, and shortcuts.
I use that same line of thinking, when it comes to the question, I always get from clients who want to make a video.
“Can I use a teleprompter?”
NO!
Okay, maybe, sometimes, but it’s not recommended.
I’ve read a teleprompter my entire career. It is a skill and an art form. Television anchors make it look so easy. Good ones understand how to make a connection with the audience while reading copy, and usually with a producer talking in their ear giving them directions.
I was taught the best way to read a teleprompter is to think of just one person at home and speak directly to them, one-on-one. I always think of my mom.
Communicating warmth, genuineness and credibility is a skill best left to the professionals. It takes time and energy to present yourself in a public way that will be remembered.
There are many reasons why people who appear in videos want to use a teleprompter; it’s safe. You can just read the words, no memorizing, no muss no fuss.
Things to think about:
Reading facts will not be enjoyable for your audience
-The goal of any video should be to capture your audience’s attention. Most people who are on video reading words, focus on not messing up. All emotion and connection to the words, no matter how accurate or warmly they are written usually go right out the window.
Teleprompters do serve a purpose
If the words are scrolling in front of you, there is no need to memorize them. In practicality, the teleprompter can be your friend if you have a skill at reading and conveying your message. But if there are any issues with doing both at the same time, don’t do it.
Do it right, or choose to be interviewed
I like to encourage clients to go on camera. Let me interview you, so you can tell your story. Remember you are the expert. Their first reaction is: what will you ask me? Can I have the questions in advance? Being professionally interviewed is nerve-wracking. But remember, my job is to make you look good, in as many takes as we need. Staring at a camera, may seem like the best answer but my advice is simply have a conversation with your audience; it’s edited, specific, and polished.